top things to consider about your espps

June 10, 2025

For professionals in the San Ramon / Bay Area, Employee Stock Purchase Plans (ESPPs) can be an excellent way to build wealth, but they come with complexities that require careful planning. By understanding the key factors—such as taxation, investment risks, and contribution strategies—you can optimize your ESPP participation.

This blog breaks down the most critical aspects of ESPPs, helping you make informed decisions to maximize benefits while minimizing risks.

What Are ESPPs?

An ESPP allows employees to purchase company stock—often at a discount—through payroll deductions. These deductions accumulate over a set period, and at the purchase date, employees can buy shares at a predetermined discount, typically up to 15%.

ESPPs can be classified into qualified and non-qualified plans:

  • Qualified ESPPs meet IRS regulations, providing tax advantages.
  • Non-qualified ESPPs do not offer the same tax benefits but may have fewer restrictions.

Understanding ESPP Discounts and Lookback Features

Most ESPPs offer a discount of up to 15% on the stock price. Additionally, some plans include a lookback feature, which applies the discount to the stock's lowest price between the offering and purchase periods.

Key Benefit:

If your company’s stock price rises during the offering period, a lookback provision ensures you purchase shares at the lowest price, increasing potential gains.

Tax Implications: Short-Term vs. Long-Term Gains

Taxes on ESPPs can be complex. The tax treatment depends on how long you hold your shares after purchase.

  • Qualifying Disposition (Long-Term Capital Gains Tax)
  • Disqualifying Disposition (Ordinary Income Tax)

Pro Tip:

Plan your sales strategically to minimize tax burdens. If you sell early, be prepared for a higher tax bill.

Evaluating Your Company’s Stock Performance

Before enrolling in an ESPP, research your company’s financial health. If your employer’s stock has high volatility, assess whether the risk aligns with your investment goals.

Red Flags to Watch For:

  • Declining revenue or profitability
  • Regulatory investigations or legal issues
  • Heavy reliance on a single product or service

How Much Should You Contribute?

ESPPs typically allow employees to contribute up to 15% of their salary (capped at $25,000 per year for qualified plans).

Considerations for Contribution Strategy:

  • Max Out If Feasible: If financially possible, maxing out your ESPP contributions can significantly boost your returns.
  • Balance With Other Investments: Don’t overcommit to ESPPs at the expense of retirement savings or emergency funds.
  • Automate Your Contributions: Payroll deductions make ESPP investing effortless.

When Should You Sell Your ESPP Shares?

While some investors hold ESPP shares for long-term growth, others sell immediately to lock in profits.

Selling Immediately vs. Holding for Growth:

  • Sell Immediately (Cash Out Profits)
  • Hold Long-Term (Growth Strategy)

Avoiding Overconcentration in Company Stock

Financial experts caution against holding too much of your wealth in your employer’s stock. A diversified portfolio reduces risk exposure.

Rule of Thumb:

Avoid having more than 10-15% of your net worth in company stock.

Coordinating ESPPs With Other Benefits

Consider how ESPPs fit into your overall compensation and benefits package, including:

  • 401(k) contributions (maximize employer match first)
  • Stock options and RSUs
  • Bonuses and profit-sharing plans

By balancing ESPPs with other financial benefits, you can optimize wealth-building opportunities.

FAQs About ESPPs

Are ESPPs better than 401(k)s? ESPPs provide discounted stock purchases, while 401(k)s offer tax-deferred growth. Ideally, participate in both, prioritizing employer 401(k) matches first.

Can I lose money with an ESPP? Yes. If your company’s stock price drops after purchase, your shares may lose value, potentially leading to a loss even with the discount.

How do I minimize taxes on ESPPs? Holding shares for at least two years from the offering date and one year from the purchase date qualifies for lower capital gains tax.

What happens if I leave my job? Unpurchased contributions are refunded. If you hold ESPP shares, you can keep or sell them, but tax rules still apply.

Should I reinvest ESPP earnings? Consider reinvesting profits in diversified assets like index funds, real estate, or other investment vehicles to reduce single-stock risk.

Conclusion

ESPPs can be a powerful wealth-building tool when managed wisely. By understanding discounts, tax implications, and market risks, you can make the most of your plan. A balanced approach—considering diversification, contribution limits, and financial goals—ensures you maximize the benefits of your ESPP without unnecessary risk.

If you're unsure about the best strategy, feel free to contact me. I can provide personalized guidance tailored to your unique situation.

Collabria Capital, Inc. (“Collabria]”) is a registered investment advisor offering advisory services in the State of California and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or the completeness of, any description of securities, markets or developments mentioned.

The information contained herein is intended to be used for educational purposes only and is not exhaustive. Diversification and/or any strategy that may be discussed does not guarantee against investment losses but are intended to help manage risk and return. If applicable, historical discussions and/or opinions are not predictive of future events. The content is presented in good faith and has been drawn from sources believed to be reliable. The content is not intended to be legal, tax or financial advice. Please consult a legal, tax or financial professional for information specific to your individual situation.

Recent Posts

5 Things to Know if You Have Stock Options

Included:
• 3 different types of options
• How to know when to sell
• Terms to know
• How to reduce risk

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.